Every brand holds a story, one that captivates and inspires its audience. Finding the right production company is the key to unlocking the commercial potential embedded within these narratives.
Let’s dive into 3 examples and share some essential tips for how to pick a production company best suited for your video project:
🍹 Niche
Sector knowledge and insight can significantly enhance a production’s effectiveness. Opting for a production company within your niche ensures that the team possesses the necessary techniques and experience to effectively showcase your product. Take, for instance, Digital Peaches, specialists in Food and Drink content, who boast an in-house food stylist. How good is that?
🛞 Technical Specialist
Production teams often have distinct creative styles, even more so if that style is created with a specialist bit of kit. Let’s say, you need some fast-paced tracking shots for your car commercial. Most crews would struggle to keep up with the car speeding around a track whilst also capturing everything in focus – that’s where STMO Studios would step in. They’ve built a high-speed tracking vehicle with a 360º swing on top of a Porsche Cayenne GTS!
🧩 Brand Alignment
Working with a team that connects with your brand’s core values is paramount. Unlocking authenticity is only developed when a production team can tap into what makes a customer resonate with the story. And that’s what we’re all about here at Coppah. Our specialism is working with brands to develop narratives that feel genuine and create impact. It’s so important to our approach that we have to pass on a project that is disingenuous or promotes a cause with a negative impact.
