👉 The key to any successful production lies in a clear and concise brief.
A straightforward brief serves as the anchor for the entire project. It’s what ensures that the creative ideas align with the goals you’ve outlined, keeping the team you’ve hired focused and on track.
But how do you craft a brief that not only engages the creative team, but also delivers impactful results?
Here are 5 essential questions to guide you in writing the perfect brief:
📣 What problem are you trying to solve?
At the end of the day, what impact do you want the project to have? Whether it’s to create excitement around your brand or drive sales, each problem requires a tailored approach.
👩🦰 Who is your audience?
As they say, market to everybody, connect with nobody. Identifying your audience is crucial in understanding what type of story will resonate with them.
📱 Where is it going?
Whether it’s destined for TV or TikTok, where the content will be shared can significantly influence how the project is produced.
✨ How much is your budget?
Having a clear understanding of the budget at play helps determine the scale of the end result.
⏰ When do you need it?
While you may not be expected to know the ins and outs of production timelines, sharing your ideal launch window allows the creative team to work backwards and plan accordingly.
Answering these questions sets you off to a flying start with any production company, ensuring a smooth and successful collaboration.
