If you checked out our recent post “How Long Should Your Dream Campaign Take to Come to Life?” then you’ll know two to three months is always a good benchmark to produce a successful campaign.
However, what if you are short on time or have an unexpected window of opportunity on the horizon and need to push out a marketing effort in a pinch?
Is there a way to work some magic and create impactful content in a reduced timeline?
The answer is, of course but ultimately it all hinges on the idea.
Let’s say you’re a drinks brand that needs some dynamic video content to support the launch of one of your new flavours on social media. Then absolutely, you just have to be efficient, limit the scope and have a tighter focus.
Specifically:
📌 You’ll need focused messaging – e.g. “Check out our new ice berry flavour, available at….”
📦 It could be strictly product shots shot in a small studio without actors.
📱 A simple shot list that fits into a short form timeline (ideally sub 15 seconds)
It’s important to know the limits, and that logistics scale with the idea. Start introducing scenes with multiple locations, elaborate sets, or a narrative sequence, then you’ll need more time, more crew, more planning and more resources to pull it off.
Rolling out mini-campaigns or engaging content is possible, as long as you keep it realistic. By sticking to a clear concept and understanding what’s viable within your budget and doable in a pinch, you can still cook up exciting creative content, even on short notice.
