Have you ever wondered how much hiring a production company would cost?
Maybe you’re already capturing some day-to-day content with your phone and want to take it up to the next level with some cinematic content or even a campaign.
With all said and decided, how much will a production company cost?
We know creative pricing can sometimes be a taboo subject but let’s break it down with two common scenarios:
Batch Content Creation
If you need high-quality social media video and photo content that make your brand stand out, then a 1-day shoot on location is the way to go. For a batch of well-produced content that can be used across all your digital platforms then you’d be in the region of £10K.
A content-focused shoot will capture many individual shots without compromising on quality. Think:
👉 Distinct visuals capturing the essence of the brand
👉 Stylised close-ups that showcase the look and feel of your products
👉 Authentic customer experiences
The trick to getting the most out of these shoots is creating lots of variation with repetitive setups. You’ll be amazed at how much time goes into lighting a scene, so the fewer setups you have, the more content you can create.
A Campaign
Now a campaign is a different beast entirely and is used to support a key focus of the year or quarter, such as:
👉 Launching a new product
👉 Building brand awareness
👉 Promoting a sales event
A campaign needs to have a clear message that customers feel compelled to act on. It requires a clear narrative that is built upon detailed discovery, scripting, storyboarding, casting, location scouting, the list goes on.
Once planned, you’ll need a proper crew to handle roles like lighting, audio, camera operation, acting, make-up, scripting, and direction. And this is before you factor in studio or location hire, equipment hire, the logistics of getting everything in place and everything in between.
Even a simple campaign production has a magnitude of moving parts and can span across 2-3 months.
That’s why, most campaigns start in the region of £25K if executed successfully. Throw in a few special effects shots, montage sequences or celebrities and we’re talking six figures.
