Are you confused about the difference between a production company and a marketing agency? You’re not alone!
Both types of companies often offer video services and collaborate frequently, making it tricky to know which one you need for your brand’s video content. Let’s break down the key differences:
🎬 Production Companies focus on creating and producing videos like commercials, documentaries, and social content. They handle all aspects of pre-production, production, and post-production.
📣 Marketing Agencies, on the other hand, specialise in promoting and distributing content through channels such as email, SEO, paid media, PR, and social media.
Typically, you might use a production company to create your video content, which is then distributed by a marketing agency. The two often work closely together, ensuring a smooth process for you as the client.
As demand for broader coverage and distribution grows, more brands are building their own internal marketing teams and hiring production companies as specialists to create video content.
Not sure what you need? Don’t hesitate to reach out! We’re always happy to chat and to recommend the best creative team for your project.
