📌 Should you as a brand be creating your own video content?
You may think we’d be discouraging you given we’re the production company but you’d be wrong. The truth is, you absolutely should be creating your own video content.
Your team truly knows the questions a prospective customer will be asking and you know your product and service inside out.
Your audience craves answers and authenticity. They want to know your business knows their stuff plus a peek behind the curtain to see what makes your brand…your brand. That’s where the magic happens. That’s what builds brand loyalty.
If typical customer questions are answered by general day-to-day activities, capture them –
📦 Capture packing orders.
🎂 Document every big milestone.
👱♀️ Share behind-the-scenes of your team.
🎬 Film it all.
Sure, the above could probably be packaged up into a glossy campaign but honestly, for the day-to-day questions, film it on your phone.
It’s important to create a distinction between commercials and campaigns that require a big team effort with a dedicated goal and your daily posting.
Nobody cares if the first few videos are a bit rough around the edges as long as questions are answered. Imperfection is part of the charm.
We strongly recommend you read ‘They Ask You Answer’ and ‘The Visual Sale’ by Marcus Sheridan if you’re questioning whether and what video content is required for inbound sales generation.
