It’s a question we always bring up during our initial chat. It isn’t about starting a price negotiation; it’s simply about gathering essential information to figure out the scale and ambition of the production.
Alongside budget discussions, we’ll dive into other crucial details, such as:
🕰️ What’s the creative production timeline?
📚 How fleshed out is your storytelling concept?
🔮 What specific business results are you aiming for?
✨ Where and how will the creative content be used?
Truth be told, we’re not looking for an exact figure down to the pence. That’s too rigid. Instead, a rough ballpark helps us assess if your vision aligns with realistic expectations and if we’re the right fit to bring it to life.
Take, for example, the ad Monzo created for TV and socials. It effortlessly showcases different characters in various purchasing scenarios, all neatly edited to highlight why Monzo Bank is, Monzo Bank! Whilst at face value it looks like a straightforward montage, just take a look at the behind-the-scenes to see how many moving parts went into making it happen.
👇 Check the end of the insight for the finished edit.
For us, it boils down to this: Can we deliver an authentic and successful project that not only meets but exceeds your expectations, all while staying within budget?
And here’s the thing about providing a budget: It doesn’t commit you to a set price or the project itself. It’s just one step in our qualification process, ensuring that both parties are aligned and ready to create something impactful together.
